As unflattering photos of Sasha Fierce go viral, Beyoncé’s publicist frantically pleads to limit the circulation. Can I call you Bey? Anyway, I just wanted to let you know that it’s going to be okay.
I know the feeling: you go online the morning after a big event and can’t wait to see what cute pics you’ve been tagged in, only to find yourself face-to-face with a severely unflattering image of yourself that you hope no one ever lays eyes on. It’s okay; just click untag and go on with you life.
Or, in your case, have your PR team contact AP and Reuters to take down some not-so-cute shots their photographers snapped during your Super Bowl halftime show performance. During your fierce dance routines and vocal performances, there were bound to be some shots that didn’t catch your good side or give you that coveted skinny arm. All those news sites should just take down any pictures that didn’t do Queen Bey justice. Except that didn’t quite work out, did it?
The Internet is an unforgiving place, Bey.
The Internet is an unforgiving place, Bey. Sure, It’s chock-full of cute kitty pictures and endless funny GIFs, but when you try to tamper with it, the consequences aren’t pretty. I’m sure by now you’ve realized that those photos you and your PR team deemed “unflattering” have now proliferated and reached all corners of the Internet realm, taking the form of laugh-worthy memes (have you seen the one where they Photoshopped you green to look like the Incredible Hulk?) and GIFs. This phenomena, known modernly as the “Streisand effect” after Barbara Streisand tried to block photographs of her house on the Internet, is proof that when you place attention on something you don’t want brought to attention, failure is imminent. But the truth is that you brought this upon yourself.
Bey, you’re a diva. And a diva, besides being the female version of a “hustla,” is a confident female. What kind of message are you sending out to your fans when you expose your insecurities and inadvertently redirect a massive amount of attention on images that reveal glimpses of your actual humanity? So what if some shots of you with a double chin or funny facial expressions are out there for the world to see? These are evidence that you are a human like the rest of us; though you are extremely talented, at the end of the day, you are normal. Everyone has these kinds of photos sometimes and it’s alright to be slightly embarrassed by them. People are going to rub these pictures in your face for a bit because you are so well known for being a flawless woman. So take it in stride and own these snapshots of your humanity, which doesn’t always have to be glamorous.
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