2008 Woodie Awards
Corporate Sponsorship for Baseball Stadium
Jake Kohlman
Issue date: 4/1/05 Section: Sports
- Page 1 of 1
Corporate sponsorship are the norm in the pro sports world. Many stadiums, arenas, and ballparks are named after corporate sponsors, including Orlando's own TD Waterhouse Centre. Now this trend is coming to Rollins athletic facilities.
Last Monday the Rollins Athletic Department announced a thirteen year, $1,300 deal with Cialis, makers of an erectile dysfunction tablet, for the naming rights to the Rollins baseball stadium. Traditionalists should not be concerned, however, as the new stadium name will retain elements of the old name.
The new name will be Alfond Stadium at Harper-Shepherd Field at Cialis Erectile Dysfunction Tablet Park. Athletic Department staffers admitted the name is a bit of a mouthful but felt that over time students will get used to the change.
Some might wonder about Cialis's the motives, why would a pill aimed at an affliction commonly associated with the elderly want to sponsor a college stadium?
A Cialis spokesman, when reached for comment, said that Cialis is trying to accomplish two things with their sponsorship. First the company wants to get away from being identified with old people and become a "hipper" type of product.
The second company goal is to latch onto customers at an early age. Similar to cigarette companies aiming advertising at kids, Cialis wants to make sure college kids, when they get older, have their company in mind when they need something to help them with their erectile dysfunctions.
In the end this sponsorship comes down to both sides looking to help themselves. Cialis gets some valuable advertising space. Rollins receives $1,300 to help buy new parking boots. And Alfond Stadium at Harper-Shepherd Field at Cialis Erectile Dysfunction Tablet Park.
Last Monday the Rollins Athletic Department announced a thirteen year, $1,300 deal with Cialis, makers of an erectile dysfunction tablet, for the naming rights to the Rollins baseball stadium. Traditionalists should not be concerned, however, as the new stadium name will retain elements of the old name.
The new name will be Alfond Stadium at Harper-Shepherd Field at Cialis Erectile Dysfunction Tablet Park. Athletic Department staffers admitted the name is a bit of a mouthful but felt that over time students will get used to the change.
Some might wonder about Cialis's the motives, why would a pill aimed at an affliction commonly associated with the elderly want to sponsor a college stadium?
A Cialis spokesman, when reached for comment, said that Cialis is trying to accomplish two things with their sponsorship. First the company wants to get away from being identified with old people and become a "hipper" type of product.
The second company goal is to latch onto customers at an early age. Similar to cigarette companies aiming advertising at kids, Cialis wants to make sure college kids, when they get older, have their company in mind when they need something to help them with their erectile dysfunctions.
In the end this sponsorship comes down to both sides looking to help themselves. Cialis gets some valuable advertising space. Rollins receives $1,300 to help buy new parking boots. And Alfond Stadium at Harper-Shepherd Field at Cialis Erectile Dysfunction Tablet Park.