2008 Woodie Awards
MTV Challenges Students to Break the Addiction
Kelly Castino
Issue date: 9/25/06 Section: Life & Times
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MTV and the Campus Climate Challenge are working together to stop global warning with the launch of the "Break the Addiction Challenge" in high schools and colleges.
After taking notice of young people's views of environmental issues, MTV and The Campus Climate Challenge decided to take the initiative and launch the "Break the Addiction Challenge" September 6.
In an MTV/CBS poll people said that steps needed to be taken immediately in order to get rid of global warming and that the environment is the most important problem that their generation will have to deal with. Schools across the United States and Canada have now started the fight against global warming.
For this challenge, MTV has teamed up with many youth and environmental organizations around the United States and Canada. One of the programs is the National Wildlife Federation's Campus Ecology Program.
The program is asking colleges around the country to reduce their carbon emissions two percent each year. According to the 2006 National Wildlife Federation Campus Ecology Yearbook, "Make the best case you can for why it is important to reduce greenhouse gas emissions using science and common sense. Get the support of faculty and staff for your initiatives. Get the college leadership and trustees to endorse a specific goal for reducing emissions. Put a portfolio of projects together and show how they will pay back in dollars saved and emissions avoided. And, have fun doing it!" Take these words to heart and take the initiative.
There are three aspects to the "Break the Addiction Competition." The first part is that in the fall, MTV will reward five schools for garnering media coverage for their campus activities designed to encourage students to publicize their solutions to global warming.
The second part is that in the spring, MTV will recognize two schools for achieving a 100 percent clean energy policy.
The final step at the end of the year, is MTV will recognize the schools that did the best job overall of organizing the Campus Climate Challenge. Those schools will be the ones that passed strong policies to reduce global warming pollution and educated the student body around global warning and solutions to this problem. The winning campuses will be able to win prizes.
After taking notice of young people's views of environmental issues, MTV and The Campus Climate Challenge decided to take the initiative and launch the "Break the Addiction Challenge" September 6.
In an MTV/CBS poll people said that steps needed to be taken immediately in order to get rid of global warming and that the environment is the most important problem that their generation will have to deal with. Schools across the United States and Canada have now started the fight against global warming.
For this challenge, MTV has teamed up with many youth and environmental organizations around the United States and Canada. One of the programs is the National Wildlife Federation's Campus Ecology Program.
The program is asking colleges around the country to reduce their carbon emissions two percent each year. According to the 2006 National Wildlife Federation Campus Ecology Yearbook, "Make the best case you can for why it is important to reduce greenhouse gas emissions using science and common sense. Get the support of faculty and staff for your initiatives. Get the college leadership and trustees to endorse a specific goal for reducing emissions. Put a portfolio of projects together and show how they will pay back in dollars saved and emissions avoided. And, have fun doing it!" Take these words to heart and take the initiative.
There are three aspects to the "Break the Addiction Competition." The first part is that in the fall, MTV will reward five schools for garnering media coverage for their campus activities designed to encourage students to publicize their solutions to global warming.
The second part is that in the spring, MTV will recognize two schools for achieving a 100 percent clean energy policy.
The final step at the end of the year, is MTV will recognize the schools that did the best job overall of organizing the Campus Climate Challenge. Those schools will be the ones that passed strong policies to reduce global warming pollution and educated the student body around global warning and solutions to this problem. The winning campuses will be able to win prizes.
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