2008 Woodie Awards
Pink Power
Ruth Pule
Issue date: 10/30/06 Section: Life & Times
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In 1993, the month of October was declared Breast Cancer awareness month to help spread awareness of this cancer all over the world. Since then, the rate of breast cancer cases reported by doctors and health care givers has increased. They estimate that over 215,000 women are diagnosed with breast cancer every year, a number that reflects calculations within the United States alone-that is one person diagnosed with breast cancer every three minutes. However, there is hope. Breast cancer has a 96-percent survival rate if detected early. If it is not, though, the survival rate decreases as time runs by. It is for this reason there is still an urgent cry to "Be Aware of Breast Cancer."
This cry has been augmented as more people have made the decision to help spread awareness of this disease through different forms of pink creations. Over the years, it is the pink ribbon has become the most recognized symbol of hope and awareness of breast cancer. In the past, this symbol has only been seen contained within small pink ribbons, but recently the merging of large corporations with cancer research and support organizations has caused a crescendo in the awareness of breast cancer with many of them incorporating this pink symbol into parts of the corporation. One example of this is the jewelry company Baccarat; they have pledged their support of the Breast Cancer Research Foundation TM (BCRF) through introducing Eclipse, "a specially designed pink crystal pendant benefiting [the foundation]." Baccarat plans on "donating $40 from the sale of each $250 pink Eclipse pendant" to the foundation through out the rest of this year. In addition to this, support for breast cancer awareness has been seen in stores such as Macy's, See, and even Wal-Mart with the inclusion of pink items such as t-shirts, teddy bears, and eyeglasses all benefiting breast cancer research and support.
Another corporation that has made the choice to support breast cancer research through partnering with the BCRF is Delta Air Lines. This month the airline introduced "a newly painted Delta Pink Plane to its fleet to raise awareness for the cause and for its partner, the BCRF." This plane includes numerous reminders of the partnership that Delta has with the BCRF and the airlines support of the awareness of breast cancer. In addition to this Delta will also be selling pink lemonade for $2 "on all domestic and most international flights with 100 percent of the proceeds benefiting BCRF."
This cry has been augmented as more people have made the decision to help spread awareness of this disease through different forms of pink creations. Over the years, it is the pink ribbon has become the most recognized symbol of hope and awareness of breast cancer. In the past, this symbol has only been seen contained within small pink ribbons, but recently the merging of large corporations with cancer research and support organizations has caused a crescendo in the awareness of breast cancer with many of them incorporating this pink symbol into parts of the corporation. One example of this is the jewelry company Baccarat; they have pledged their support of the Breast Cancer Research Foundation TM (BCRF) through introducing Eclipse, "a specially designed pink crystal pendant benefiting [the foundation]." Baccarat plans on "donating $40 from the sale of each $250 pink Eclipse pendant" to the foundation through out the rest of this year. In addition to this, support for breast cancer awareness has been seen in stores such as Macy's, See, and even Wal-Mart with the inclusion of pink items such as t-shirts, teddy bears, and eyeglasses all benefiting breast cancer research and support.
Another corporation that has made the choice to support breast cancer research through partnering with the BCRF is Delta Air Lines. This month the airline introduced "a newly painted Delta Pink Plane to its fleet to raise awareness for the cause and for its partner, the BCRF." This plane includes numerous reminders of the partnership that Delta has with the BCRF and the airlines support of the awareness of breast cancer. In addition to this Delta will also be selling pink lemonade for $2 "on all domestic and most international flights with 100 percent of the proceeds benefiting BCRF."
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