Rollins College is upping its social media game. Currently, Rollins has over 11,000 followers on Twitter and the college’s Facebook page has well over 17,000 likes. Even so—the posts, often related to campus events, alumni profiles, and interesting campus factoids—receive very little attention from students.
According to the Rollins website, The Office of Marketing and Communication recognizes that “social networking websites have joined traditional communications efforts to become one of the many tools to reach and engage audiences.”
In order to better cater its social media to student interests and needs, Associate Director of Interactive Communication Jennifer DeWitt sent out two surveys to the campus community.
The survey’s questions hoped to gain perspective into what kind of social media students use and what kind of content they would like to see from Rollins on their preferred platforms. Questions asked students to rank their favorite social media sites and also inquired into the amount of hours a day they spent on social media. The survey also hoped to find out what kind of information students would most like to see from Rollins on social media.
DeWitt hopes social media could provide additional avenues of communication to students.
“My latest project is trying to provide you [the students] with the information you want without always filling up your inbox with more email,” said DeWitt in her original email to the student body.
The goal is for social media to serve as a more student-friendly way of receiving information about clubs and on campus organizations, thereby helping students to better find their anchor.
Corrections: Additional clarification was added for the source of the first quote as Rollins website. The article was corrected to reflect that the quote attributed to DeWitt came from her email to the student body. The spelling of DeWitt’s name was also corrected. The article was also changed to reflect that social media will be used as an additional way to communicate, instead of replacing email, as the article previously indicated. Corrections made at 3:00, November 5, 2015.
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